18. The Gift a Green Story with Bryan Kinney
On this episode of Cha-Ching our host, Kevin Wild, talks with Bryan Kinney of Gift-A-Green. Gift-A-Green is a Canadian startup that creates mailable greeting cards filled with organic micro-seeds. Bryan and his team are enhancing the way people view greeting cards. This episode covers many interesting topics including:
The successes and challenges of taking a basic product like a greeting card and breathing new life and usability into it.
The power of marketing and using various platforms on social media as well as local influencers.
How Bold has helped add customization to their cards using Bold Product Options and really amped up their online sales.
Click here to learn more about Gift-A-Green or to send a greeting card of your own!