Cha-Ching Podcast




16. The Westpath Story with Dustin Relethford

On this episode of Cha-Ching we chat with Dustin Relethford of Westpath, a company that sells ethically sourced products for surfers and yogis. We cover many interesting topics in this podcast including:

  • The importance of businesses needing to have a unique value proposition in order to succeed and why focussing on one product is more effective.

  • Strong, powerful content being the key to success in email marketing

  • What metrics are most valuable for strengthening email marketing campaigns.

  • Hiring the right people for the right job and ensuring your hiring efforts are going to drive your brand forward.

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Marina Lovell