16. The Westpath Story with Dustin Relethford
On this episode of Cha-Ching we chat with Dustin Relethford of Westpath, a company that sells ethically sourced products for surfers and yogis. We cover many interesting topics in this podcast including:
The importance of businesses needing to have a unique value proposition in order to succeed and why focussing on one product is more effective.
Strong, powerful content being the key to success in email marketing
What metrics are most valuable for strengthening email marketing campaigns.
Hiring the right people for the right job and ensuring your hiring efforts are going to drive your brand forward.