Cha-Ching Podcast




14: The Power of Reviews: The Trustpilot Story

In the fourteenth episode of Cha-Ching, we talk with Brian Merritt, VP of Customer Success at Trustpilot about the impact that reviews, review strategies and social media can have on the success of a business. In this episode we cover many interesting topics including:

  • Why having a review strategy will play a crucial role in the success of your business from day one.

  • The importance having both negative and positive reviews for gaining customer trust and validation.

  • The role that social media now plans in product and service reviews.

  • The power of reviews in increasing conversion rates through cart abandonment programs.

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Marina Lovell