14: The Power of Reviews: The Trustpilot Story
In the fourteenth episode of Cha-Ching, we talk with Brian Merritt, VP of Customer Success at Trustpilot about the impact that reviews, review strategies and social media can have on the success of a business. In this episode we cover many interesting topics including:
Why having a review strategy will play a crucial role in the success of your business from day one.
The importance having both negative and positive reviews for gaining customer trust and validation.
The role that social media now plans in product and service reviews.
The power of reviews in increasing conversion rates through cart abandonment programs.
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