Cha-Ching Podcast




13. The KRUVE Story with Mark and Mike Vecchiarelli

In the thirteenth episode of Cha-Ching, Mike and Mark Vecchiarelli of Kruve Inc. join the show to talk about their coffee sifter company. We cover some interesting topics including:

  • How they created a lifestyle product for a home brewer inspired by the World Barista Championships.

  • Creating an experience that goes beyond the product and helps to bring together a greater community of coffee lovers.

  • Connecting and finding the audience through social media, the website and experts in the community.

  • Using crowdfunding platforms to create new products and generate new ideas. Check out their newest Indiegogo campaign here

Learn more about Kruve here

Marina Lovell