13. The KRUVE Story with Mark and Mike Vecchiarelli
In the thirteenth episode of Cha-Ching, Mike and Mark Vecchiarelli of Kruve Inc. join the show to talk about their coffee sifter company. We cover some interesting topics including:
How they created a lifestyle product for a home brewer inspired by the World Barista Championships.
Creating an experience that goes beyond the product and helps to bring together a greater community of coffee lovers.
Connecting and finding the audience through social media, the website and experts in the community.
Using crowdfunding platforms to create new products and generate new ideas. Check out their newest Indiegogo campaign here
Learn more about Kruve here